eCommerce Brand Operators

Building
Brands
That Last.

We build, acquire, and operate direct-to-consumer brands across a range of everyday categories — connecting manufacturers to consumers and running each brand with long-term focus.

25+
Years Online
27
Brands Operating
Multi
Category Portfolio
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Who We Are

About
Fogo Brands

Fogo Brands is an operator-led portfolio of consumer brands. Our team has spent the last two decades building and running eCommerce businesses — and we apply that experience to every brand we own.

We've been selling online since 1999, which gave us an early view into how direct relationships between manufacturers and consumers could work. That belief still shapes how we operate today.

Some of our brands we built from scratch. Others we acquired from traditional manufacturers and brought into the direct-to-consumer channel — often while keeping their existing distribution partners in place.

"Our goal is to maximize sustainable returns — through operations built to compound, not transactions built to close."

01 Lean operations and careful capital allocation
02 Direct-to-consumer focus across multiple categories
03 Acquiring manufacturers and adding DTC capability
04 Focused on sustainable returns over the long term
Our Portfolio

Our Brands

A growing portfolio of direct-to-consumer brands spanning home, office, outdoor, fitness, and automotive categories. Each brand is operated with discipline, powered by data, and positioned for category leadership.

27 Brands · Actively Operating
01
Office & Craft
Artlicious
Artist canvases, frames, and creative supplies for makers and hobbyists.
02
Kitchen & Coffee
Bean Envy
Premium coffee accessories and specialty brewing tools for the at-home barista.
03
Outdoor & Marine
Bullshark Bond
Industrial-grade adhesives and repair solutions built for harsh environments.
04
Sports & Fitness
Elite Sportz Equipment
Performance training and recreational equipment for athletes and families.
05
Electrical
EverElectrix
Electrical essentials and installation hardware for pros and DIY homeowners.
06
Home & Office
Get Stuff Done
Productivity tools designed to help people focus and finish what matters.
07
Home Essentials
Grizzly Brand
Rugged everyday products built to handle whatever life throws at them.
08
Electrical Supply
Grizzly Power
Power tools and electrical hardware engineered for performance and value.
09
Automotive & Electrical
GS Power
Wiring, cables, and power accessories trusted by audio installers and technicians.
10
Seasonal & Gifts
Holiday Joy
Seasonal décor and gift-ready products that bring joy to every celebration.
11
Packaging & Shipping
Holly Poly Bags
Reliable poly bags and packaging for small businesses and e-commerce sellers.
12
Home & Garden
Home Acre Designs
Thoughtfully designed outdoor and garden essentials for the modern homeowner.
13
Automotive Care
KarZone
Car detailing and maintenance accessories built for enthusiasts and daily drivers.
14
Beauty & Personal Care
KOHM
Personal care essentials designed with quality, utility, and clean aesthetics in mind.
15
Fitness & Wellness
NewMe Fitness
Fitness education and training tools for trainers, studios, and individuals on the journey.
16
Home Improvement
Oaktown Supply
Home improvement and hardware essentials sourced for durability and value.
17
Kitchen & Dining
Otis Classic
Timeless kitchen and tabletop essentials with a classic, refined sensibility.
18
Packaging & Shipping
Packstrong
Heavy-duty packaging supplies engineered for reliable shipping and storage.
19
Travel & Lifestyle
SEE MANY PLACES
Travel-inspired goods and accessories for the curious and the well-traveled.
20
Consumer Goods
Sorillo Brands
A house of consumer goods built on operational rigor and category discipline.
21
Sports & Safety
Stelucca Amazing Shields
Premium protective gear designed for confidence in play and performance.
22
Fashion & Accessories
Stylever
Modern accessories and everyday style pieces with a point of view.
23
Home Living
Table-Mate
Adjustable folding tables and practical living solutions for everyday use.
24
Hardware & Adhesives
Tape King
Professional-grade tapes and adhesives built for contractors and serious DIYers.
25
Lifestyle
Velette
Lifestyle essentials crafted with attention to material, function, and finish.
26
Home Décor
Verivue Mirrors
Thoughtfully designed mirrors that elevate any room, from entryway to bath.
27
Home & Wellness
Xtreme Comforts
Comfort-driven home goods engineered for everyday ergonomic support.
How We Work

Our
Approach

We've run this playbook across categories, platforms, and market cycles. The steps below describe how we think about building and operating each brand in the portfolio.

01
Find the Opportunity
We look at categories where the supply chain is fragmented, consumer expectations aren't being met, or direct-to-consumer is still underdeveloped. That's where we tend to find room to build.
02
Build or Acquire
We start brands from scratch when it makes sense, and acquire existing manufacturers when the right fit comes along. Either way, we focus on SKU strategy, supply chain, and a clear plan for getting to the customer.
03
Operate Day-to-Day
We grow through Amazon, DTC channels, and value-add distribution partners. Inventory, marketing, pricing, and P&L are managed at the SKU level by our team day in and day out.
04
Compound Over Time
Our goal is to maximize sustainable returns — compounding results through steady operations, thoughtful reinvestment, and decisions made with a long time horizon in mind.